BumbiComparison
Mailchimp vs Bumbi: which one turns your email list into sales?
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Bumbi is a platform for creators who sell digital products: ebooks, courses, templates and presets. It collects the lead, follows up by email and WhatsApp, takes the payment in the buyer's own currency where supported and delivers the file, all from one dashboard.
Email in Bumbi
What does Bumbi's email actually do, and what does it not?
The painYou want to know exactly what you would be giving up before you move a list anywhere.
Bumbi is not a full email marketing suite, and this page will not pretend otherwise. What it has: contact lists, a form for each list that works as a hosted page, an embed, a popup or a block on a Bumbi page, and automatic tags for every webinar someone registers for and every product they buy.
Each list runs email automations: up to 500 timed emails, a wait between each, an exact send time of day if you want it, variables such as {{first_name}} filled in per person, and a switch that stops the sequence the moment they buy. Every email carries an unsubscribe link and the one-click header mailbox apps look for; bounces and complaints are blocked for good. Emails show your store's name as the sender and go out from Bumbi's sending address, not your own domain. There is no one-off newsletter composer for sellers yet, and list analytics show enrolled, sent, scheduled and failed; opens and clicks are tracked on webinar emails. Free includes 2,000 emails for the life of the account; see which plan fits you.
Automated sequences, honest limits, no suite pretence.
WhatsApp follow-up
Email and WhatsApp marketing from one list
The painA low open rate is not always an email problem. For many buyers, the inbox they actually check is WhatsApp.
Bumbi runs a WhatsApp automation on the same list as the email one, sent from your own WhatsApp number: a welcome the minute they join, a nudge the next day, the offer on day three, with their first name dropped in and a STOP reply honoured. Your form collects the number and the consent tick in one go. The WhatsApp automations release note shows the setup. Starter and up; Free includes 300 messages.
Same list, two channels, your own number.
Groups
WhatsApp groups that fill themselves
The painA launch group is where the list warms up, and running it by hand eats your evenings.
Bumbi admits people to a WhatsApp group through one link, opens the next group in rotation when one fills, and sends scheduled messages to all of them. WhatsApp groups: Starter 3, Growth 10, Elite unlimited. See the WhatsApp Group Automation notes.
One link, as many groups as the launch needs.
Checkout
The checkout your email links to, in the buyer's currency
The painA great email ends in a payment page the reader cannot use, and the click is wasted.
Bumbi gives every product one checkout link, built for 99.9% payment uptime, and the page confirms the payment by itself. Buyers in other countries see and pay in their own currency where supported. Every sale lands in your Wallet, and each withdrawal is confirmed with an emailed code. Checkout and the Wallet are on the Free plan, free forever.
The email gets the click; the checkout gets the money.
Delivery and recovery
Delivery, a buyer library and abandoned checkout emails
The painA buyer pays at 11 pm and messages you at 11:05 for the file; another one never finished paying at all.
Bumbi delivers the moment a payment is verified: the file on the thank-you page plus an access link by email, and everything a buyer ever bought stays in their library at bumbi.io/access. People who started checkout and did not pay get three recovery emails under your name over the next day, each with one button back to the same checkout, and the emails stop the moment they pay. On every plan.
Deliver once, forever, then win back the almost-buyers.
Webinars
Webinars that sell to the list you built
The painA product page converts people who already want the thing. A webinar turns a cold subscriber into a buyer.
Bumbi runs your recording as scheduled live sessions: registration page, confirmation and reminder emails, a room with chat, your offer at the minute you choose with a countdown, and a replay for latecomers. Every registrant lands in your contacts with the webinar's tag, ready for the follow-up sequence. Webinars: Growth 1, Elite 7; VSL offers from Starter. Read how to sell with webinars and how to set up a webinar follow-up sequence.
A recording sells your expensive product every day.
Courses and memberships
Courses, memberships and coaching in the same library
The painYou have more than a PDF to sell, and you do not want a third login for your students.
Bumbi hosts courses where buyers already log in: sections and lessons with video, text, quizzes, assignments and scheduled lessons, a pass mark and a certificate. Memberships and subscriptions renew monthly or yearly with reminders first. For coaching, set your hours and the buyer books a slot right after paying. Free includes one of each; Growth and Elite have no limit (plan limits).
Interview Prep Masterclass
Lessons, recurring money and booked calls, one login.
Order bumps
Order bumps on every sale
The painEach email sells one thing to one person once. The easiest extra sale is the one at checkout.
Bumbi adds to the order the buyer is already placing: an order bump is a tick box above the pay button ("Add the workbook for $6") that joins the same payment. Nothing is added unless the buyer chooses it.
Interview Prep Guide, $15
Same buyer, same moment, bigger order.
Affiliates and tracking
Affiliates, verified reviews and ad tracking
The painYou are the only one selling, and you cannot tell which ad or email brought the sale.
Bumbi lets other people sell your product for a share of each sale: switch a product on for affiliates, choose what each earns, and they get a portal and tracked links. After each purchase Bumbi emails the buyer for a review, shown on your store as a Verified purchase. Read how webinar affiliate marketing works.
Bumbi adds your Meta Pixel to your pages and checkout once you paste its ID in Integrations, no code. Any link becomes a tracked link, and every order records its source: page, email, WhatsApp, webinar or affiliate. Setup: how to add retargeting pixels and how to create a short link.
Other people's audiences, buyers' words, and ads that see your sales.
Pages
Landing pages for your forms, from a template or pasted HTML
The painA list needs a page to grow from, and your form should sit on something better than a bare link.
Bumbi hosts your storefront and landing pages. Start from a template in the visual builder, or paste one HTML file that Claude or ChatGPT wrote and drop your form code in; sign-ups flow into your list and the automations start. Every plan gets a yourname.bumbi.io address; Elite connects your own domain. Pages: Free 3, Growth 10, Elite unlimited. See how to build a landing page in Bumbi, then create a free account.
Build the page where the list, the checkout and the follow-up live.
Who should pick which
Mailchimp or Bumbi: which one fits you?
Pick Bumbi if
- You use email to sell digital products and want the checkout, delivery and follow-up in the same place as the list.
- Your buyers answer WhatsApp faster than email, and some of them live in other countries.
- You want webinars, courses, order bumps, affiliates and ad tracking without a second subscription.
Pick Mailchimp if
- You send newsletters and one-off campaigns and your sales happen somewhere else.
- You need email from your own domain, detailed open and click reports on every email, or advanced segmentation beyond tags.
- Either way, test one real sequence to a slice of your list first.
How to switch
How to switch from Mailchimp to Bumbi
Create your account
Sign up at bumbi.io/signup; no card needed, and the Free plan includes 2,000 emails for life.
Make a list and a form
Open Campaigns, create a list, design its form, and put the form on a Bumbi page or embed it on your site. There is no importer, so your list rejoins through the form.
Invite your subscribers across
Send your existing list one message from your current tool with the new form link and a reason to join: a bonus file, a date, a discount. Keep the old list live for a month.
Write the sequence
In the list's Automations tab, add a welcome email and two follow-ups with waits, insert {{first_name}}, switch on Stop when they buy, and add the WhatsApp sequence from your own number.
Add the product and link it
Open Commerce, add your product with its price, upload the file, and paste the checkout link into the sequence.
Verdict
Bumbi team scorecard: our hands-on test, October 2026
Our verdict: Bumbi 9.0 out of 10, Mailchimp 4.7. We built the same five-email launch for a template pack on both and tried to turn one list into sales. Mailchimp is the stronger pure email tool, and we say so in the first two rows; Bumbi wins because the list, the WhatsApp follow-up, the checkout, the delivery and the order bump are one system.
4.7/10 overall
9/10 overall
| Category | Mailchimp | Bumbi |
|---|---|---|
| Lists, forms and tagsMailchimp is strong here; Bumbi's tags come from your webinars and products by themselves. | 8/10 | 8.5/10 |
| Automated email sequencesTimed emails, variables, stop when they buy. Mailchimp holds its own. | 8/10 | 8.5/10 |
| WhatsApp follow-up from your own numberThe channel your buyers answer, on the same list. | 3/10 | 9.5/10 |
| Checkout in local currencies and payoutsThe buyer's own currency where supported, coded withdrawals. | 3/10 | 9.5/10 |
| Delivery and abandoned checkout recoveryInstant delivery, a buyer library, three recovery emails. | 4/10 | 9/10 |
| Webinars and VSL funnelsAutomated webinars, countdown offers, replays, tagged registrants. | 3/10 | 9.5/10 |
| Courses, memberships and coachingLessons, quizzes, recurring access, bookings. | 4/10 | 8.5/10 |
| Order bumpsA one-click bump at checkout, in the same payment. | 4/10 | 9/10 |
| Affiliates and reviewsAffiliates on every plan, verified reviews on your store. | 4/10 | 9/10 |
| Ad trackingMeta Pixel connected without code, plus tracked links. | 6/10 | 9/10 |
Scores are the Bumbi team's opinion from hands-on testing in October 2026. Features change, so check each platform's site for their latest.
FAQ
Mailchimp vs Bumbi: questions people ask
Is Bumbi a Mailchimp alternative for creators?
For creators who use email to sell digital products, yes. Bumbi has lists, forms, tags and automated email sequences, then adds WhatsApp follow-up from your own number, a checkout in the buyer's own currency where supported, delivery, webinars and order bumps. In our October 2026 test Bumbi scored 9.0 and Mailchimp 4.7.
Can I send a newsletter to my whole list from Bumbi?
Not yet. Bumbi's email is built around automated sequences: every new contact on a list gets the timed emails you wrote, and a sequence can stop when they buy. Webinars also send confirmation, reminder and follow-up emails. A one-off newsletter composer for sellers is not in Bumbi today.
Do Bumbi emails come from my own email address?
They show your store's name as the sender and go out from Bumbi's verified sending address, so they land without you setting up a domain. Replies go to Bumbi's reply address, not your inbox. Bumbi does not send from your own domain today, so if that matters, keep that in mind.
Can I personalise Bumbi emails with the subscriber's name?
Yes. Insert {{first_name}}, {{last_name}}, {{full_name}} or {{email}} anywhere in the subject, preview text or body, and Bumbi fills them in for each person when the email sends. If a contact gave no name, the first name variable shows a friendly fallback word instead of a blank.
How does unsubscribing work in Bumbi?
Every Bumbi list email carries an unsubscribe link and the one-click unsubscribe header that mailbox apps use. Leaving a list stops that list's automation at once; a contact can also stop every email from your account. Addresses that bounce or complain are blocked from marketing email for good.
Does Bumbi send WhatsApp messages as well as email?
Yes. Connect your own WhatsApp number in Bumbi Settings, and a list can run a WhatsApp automation beside its email one: a welcome, a reminder and an offer at the times you choose, with the first name filled in. People opt in on your form and can reply STOP. Starter and up; Free includes 300 messages.
Turn the list you already have into sales
Email and WhatsApp follow-up, a checkout in your buyer's currency and delivery, in one place. Free to start.
Create your free Bumbi accountWatch
Automatic Email Follow-Up: Stop Losing Leads and Buyers
Automatic Email Follow-Up: Stop Losing Leads and Buyers
Video coming soon
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- What is Bumbi? The all-in-one webinar funnel platform
- Bumbi's Free plan: what you get free, forever
- How to set up a webinar follow-up sequence
- Webinar email variables explained
- WhatsApp marketing for sellers: messages, campaigns and rules
- Bumbi pricing and plan limits