How to Set Up a Webinar Follow-Up Sequence

Most sales happen in the follow-up. A short sequence of emails after your webinar brings people back to the replay and nudges them to buy.

Before you start

• Your webinar's Emails tab open, and replay turned on if you want to send people to it.

Steps

1. Open your webinar and go to the Emails tab.
2. Make sure the Replay available email is on, so no-shows and viewers get the recording.
3. Add a Custom email for 1 day after registration: recap the key point and link to the replay.
4. Add another for 3 days after: handle a common objection and repeat your offer.
5. Optional: add a final email near your replay or offer deadline to create urgency.
6. Pick a time of day for each day-based email so they land when your audience reads email.
7. Save. Everyone who registers moves through the sequence automatically.

How to know it worked

Each email shows its day and time, and you can watch them go out in the Delivery view.

If something goes wrong

• An email did not send? Day-based emails only send if their day is still in the future when someone registers. Check the timing and that the email is on.

Related articles

• Set up reminder emails
• Send an email at a time of day
• See email opens and clicks