What Is an Order Bump? Examples and How to Add One

Quick answer: An order bump is a small extra offer shown on the checkout page, right before the buyer pays, that they can add with one tick. It works because the buyer has already decided to buy, so a related add-on at a fair price is an easy yes. On Bumbi, order bumps are on for every seller: pick one of your products as the bump, set its price and a short pitch, and it appears above the pay button.

Your buyer has chosen your ebook, typed their email and is about to pay. That moment is the warmest they will ever be. An order bump uses it, politely, to offer one more thing that makes the purchase better.

This guide explains what an order bump is, how it differs from an upsell, what makes a good one, real examples you can copy, and how to add one to your checkout.

What is an order bump?

An order bump is an optional add-on displayed inside the checkout, usually as a box with a tick, a one-line headline and a short description. If the buyer ticks it, the extra item is added to the same payment. If they do not, nothing changes and they pay for what they came for.

The name comes from what it does to your average order: it "bumps" it up. Sellers use order bumps because they add revenue from buyers who are already buying, without any extra traffic.

Order bump vs upsell: what is the difference?

An order bump is the lighter touch. It does not interrupt the buyer or send them anywhere. It sits there, they read one line, and they decide.

What makes a good order bump

• It fits the main product. Someone buying a budgeting ebook wants the budget spreadsheet. They do not want your photography presets.
• It is smaller than the main product. A bump priced well under the main item feels like a small yes. A bump bigger than the main product is a second sale, and it needs more explaining.
• It saves time or gets a faster result. Templates, checklists, swipe files and done-for-you versions work well.
• The headline says exactly what it is. "Add the 30 ready-made captions for $5" beats "Special offer!".
• It is never ticked for the buyer. A pre-ticked box tricks people, and tricked buyers ask for refunds.

Order bump examples

• Ebook + workbook. Main product: a 60 page guide to starting a cake business. Bump: the printable pricing workbook, at a fraction of the guide's price.
• Course + templates. Main product: a social media course. Bump: 50 editable post templates that go with the lessons.
• Preset pack + mobile version. Main product: desktop Lightroom presets. Bump: the mobile versions and a short video on using them.
• Planner + stickers. Main product: a digital planner. Bump: a matching sticker pack.
• Webinar offer + quick-start guide. Main product: the program you pitched in your webinar. Bump: a one page action plan for the first week.

How to write the order bump copy

You have a headline and two or three sentences. Use them like this:

Headline: Yes, add the Pricing Workbook for $7
Pitch: Fill in your costs and get your cake prices in ten minutes. Works with the guide, page by page.

Say what it is, what it does for them, and the price. That is all. If the bump is cheaper than its normal price, showing the normal price helps the buyer see the value.

How to add an order bump on Bumbi

Order bumps are on for every Bumbi seller. Here is how they work:

1. Create the bump product like any other product, with its file, if it does not exist yet.
2. Create the order bump and choose that product as the item.
3. Set the bump price. If it is below the product's normal price, the checkout shows the normal price beside it.
4. Write the headline and a short pitch, and choose whether to show the product image.
5. Attach it to the product it should appear on. Each product shows one bump, so pick the best match.
6. Choose whether to hide it from buyers who already own the bump product.

On the checkout, the box sits right above the pay button and is never ticked for the buyer. If they tick it, the bump is added to the same payment, shown in the buyer's own currency, and both products are delivered after payment. Membership and subscription products are sold on their own and cannot be used as a bump. See the order bumps feature page for more.

Order bump mistakes to avoid

• An unrelated bump. If it does not fit, it is noise at the worst possible moment.
• Too many words. The buyer is about to pay. Keep it short.
• Pre-ticking the box. Never. It is a fast way to lose trust and get refund requests.
• A bump that costs more than the product. It turns a quick yes into a hard decision.
• Never testing it. Try a different bump or price after a few weeks and see which one more buyers add.

Where order bumps fit in your funnel

An order bump raises what each buyer spends. It works alongside the other parts of a sales system: a good sales page brings people to checkout, checkout reminders bring back the ones who stopped, and a webinar or video sales letter warms people up before they get there. Your storefront shows everything else you sell.

Add a little more to every sale. Start selling on Bumbi and set up your first order bump in minutes.