Learn how to share a webinar replay link that captures every viewer as a lead. A simple guide to sending your replay by email and to new audiences.
TL;DR: A webinar replay link is one link that plays your recorded webinar to anyone. In Bumbi, each viewer registers with a name and email before it plays, so every replay watcher becomes a lead you can follow up, not just an anonymous view.
Your webinar does not stop working when the live event ends.
Most of your future sales come from people who could not make it on the day. They registered with good intentions, then work, time zones, or a missed reminder got in the way, and many will buy once they finally watch. A shareable webinar replay link is how you reach them, and how you keep turning one recording into new leads for weeks. This guide covers what a replay link is, the two kinds Bumbi gives you, why it captures leads, where and how to share it, and how to make it convert.
A webinar replay link is a single web address that plays the recording of your live webinar. Instead of sending different private links to different people, you share one link that anyone can open. In Bumbi, that link asks each viewer for their name and email before the replay begins, so every person who watches becomes a contact you can reach again. The replay plays from the start, with the same chat and the same offers your live audience saw, so latecomers get the full experience rather than a stripped-down video.
It helps to know the difference. Your registrants each get a personal replay link, delivered automatically in their replay email, unique to them. The shareable replay link is different: it is one public link you can send to anyone who never registered, and each new viewer signs up when they open it. Use the personal link for people already in your funnel, and the shareable link to bring in brand-new audiences.
Only a fraction of the people who register for a webinar show up live. That is normal, and it is not a problem as long as you have a plan for the rest. A replay link lets you:
The difference between a replay that grows your business and one that just sits on a page is simple: whether it captures the people who watch. When the replay collects each viewer's details, every share becomes a chance to add a lead, not just a view.
Here is what makes a replay link worth far more than a plain video upload. Before the replay plays, each viewer enters their name and email. That means every viewer joins your contact list, replay watchers appear in your analytics and follow-up emails exactly like live attendees, and you can send them the same nurture sequence. A replay stops being a dead end and becomes a steady source of warm leads who have already spent an hour hearing your pitch, which is a far better lead than a cold click.
For the full walkthrough, see how to share your webinar replay with a link.
The best replay links get used more than once. Send it to your no-shows the day after, add it to your email follow-up sequence, share it with a partner's audience, post it publicly so new followers can watch on demand, or add it to a landing page as an on-demand offer. Because every viewer registers first, each of those channels becomes a lead source, not just a view counter, so a single recording keeps building your list.
A replay is only as good as the reason to act on it. Give people a soft deadline, "the replay comes down Friday", so they do not put off watching forever. Keep your in-webinar offer live for the replay window, and make sure the same call to action and checkout link are there. Then follow up: people who watched the replay but did not buy are prime candidates for one more objection-handling email. Treat the replay as the middle of a sequence, not the end of it.
It depends on your goal. If you are running a limited-time promotion, set an expiry so the replay closes on a deadline and creates urgency. If you want an evergreen lead magnet that keeps collecting contacts month after month, leave the link open with no expiry. You can change your mind any time from the Schedule tab, so it is easy to run a deadline for a launch and then reopen it as evergreen.
Not always. A live session adds urgency and real-time chat, which can lift sales on the day, but a replay link lets the same webinar keep working long after. Many creators run live occasionally and rely on the replay in between. The replay is not a lesser version; it is the same room, playing on demand.
If you already run webinars on Bumbi, switch on your shareable replay link today. New to funnels? Start with what a webinar funnel is.
Ready to make every replay count? Start free on Bumbi.
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