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How to Read Your Webinar Analytics
See where people drop off in your funnel: visitors, registrations, attendance, watch time, and who reached your offer, in Bumbi analytics.
Your analytics show exactly where people drop off, so you know what to fix. Here is how to read them.
Before you start
- A published webinar with at least a few registrations.
Steps
- Open your webinar and go to the Analytics tab.
- Read the top metric cards: visitors, registrations, attendance, and how many reached your offer.
- Follow the funnel from visitors to registered to attended to reached offer, and see where the biggest drop-off is.
- Check watch time to see how long people stay, and the offer section to see how many clicked.
- Slice by source to see which traffic brought the best registrations.
- For a view across all your webinars, open Analytics from the left menu.
How to know it worked
Each stage shows a number and a conversion rate, so you can spot the weakest step and improve it.
If something goes wrong
- Numbers look empty? Analytics fill in as people visit and register. Give a new webinar some traffic first.
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